From Farm to Cup: Why We Choose Direct Trade Coffee

At Brew Bear and Solid Ground Roasters, we believe the best coffee starts with strong relationships. That’s why we go beyond certifications and buy direct from the source — the farmers and producers who grow the exceptional beans in your brew.

Over the years, we’ve visited farms and washing stations in Brazil, Colombia, Nicaragua, Uganda, and Papua New Guinea. These aren’t just photo ops — they’re long-term partnerships that help us source beans with bold, rich flavour and incredible consistency, year after year.

Direct trade means:

  • ☕ Fairer prices for farmers
  • 🌱 Sustainable farming practices
  • 🔍 Full transparency in every supply chain

For us, it’s not just about ethical sourcing — it’s about roasting with purpose. These relationships allow us to create stunning blends like Hero Blend and Hulk Blend, knowing the quality and impact behind each batch.

Next time you take a sip of Brew Bear Cold Brew or grind a bag of Solid Ground coffee at home, you’re tasting years of care — from crop to cup.